What is need of SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Today’s consumers rely on search engines to help them find everything from restaurant recommendations to B2B software providers. 

On the surface, the goal of SEO optimization is to improve your site's rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads. And in case you were wondering, it works.