What is Hyperlink or Link in SEO?

 

 Hyperlink:

A hyperlink (usually just called a link), a link from some text or an image that takes you to another location (Webpage) when you click on it.

Anchor text: The highlighted (usually in blue with an underline) words that are used to indicate a hyperlink.

 

Type of Link : -

1. Direct Link

2. Internal link

 What is internal links in SEO?

Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation. These type of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website.

3. External Link

External Links are hyperlinks that point at (target) any domain to other than the domain the link exists on (source). In layman's terms, if another website links to you, this is considered an external link to your site.

4. Inbound links :-

Inbound links, also known as backlinks, occur when another website links back to your site. Google views inbound links as an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).

 5. Outbound Links : -

What are Outbound Links?

Outbound links are links that point from your website to another. They are often used within content to add more context and to link a reader to another source that will add additional and important information to the topic at hand.

 6. Referral Link

Referral links are the fuel of a rewards program. They allow businesses to see exactly which customers have referred others to their site, and which leads successfully come in from those shares. Referral links are assigned to every customer after they sign up for a referral program.